Risk – a better definition

Definitions are boring and arguing about them is even worse.  Rather than saying why and how current risk definitions are ineffective, limiting, this post simply provides a useful, powerful definition of risk.


A risk is any threat to the maximum achievement of our purpose


Using this definition makes a material difference.  It changes the level and nature of risk conversations and requires decision makers to do more than just “tick the boxes” to achieve satisfactory outcomes.


Feel free to ask questions, to challenge and collaborate.   manexpl@bigpond.net.au.